Seven Useful Tips on Crafting Great Copy on Your SEO Blog
Been reviewing lots of SEO blogs in the past few weeks and thought of a number of ideas to relate to the people running seo blog, and Web copy in general.
Ask yourself those 7 questions, turn them into reality and spur even more popularity in your SEO blog posts.
1. Seeing trends? – With myriads of search marketing stuff spread throughout the Net, we are increasingly in demand of writing that sorts itself neatly into our inundated brains. Trend tracking posts are one way of making our online reading experience more effective, you may try to use seo tools. We no longer have time to spare for reading 300 pages on, say, eye tracking publications. “What’s the bottom line?” ”What’s the underlying pattern?” – these are the questions we tend to seek answers to while reading SEO blogs. So you’d better not pontificate about pure facts. Instead, center on connections, compare one relevant event with another, and your SEO blog post will turn some heads.
2. Does your content breathe? – Why do readers return the same SEO blog over and over? Because they are offered a captivating writing every time. Thriving SEO journalists generate content that pulsates with zest. That’s a combination of images, videos, charts -elements that make copy gripping. But your words matter just as much. Do they have thought in them or are they senseless gibberish?
3. Do you check your facts? It’s astounding how many weakly researched SEO blog posts find their place on the Web. Ignore this tip if you are a hardened SEO pro with more than a dozen of years of SEO experience behind your name. The rest of the folks writing to search engine forum: do your research. Opinion-rich content is great but people also want to learn. Share some SEO advice, discuss interesting findings or reports. And don’t forget to cite your sources.
4. Are you coming off as arrogant? Give yourself a reality check each time you are set to make your SEO article public. A funny pun that is frequently used in your locale may be insulting or misunderstood by readers coming from oceans away. Same goes for dialect and ostentatious words used in 19th century novels. These show your shiny personality, no doubt, but they may also hurt you readers. Try writing simply without coming off as boring.
5. Are you organizing your content? Manage your SEO blog content in a manner that makes readers grasp information quickly. Bullet points, gripping headings, paragraphs (3-5 lines max), clear sentences, bold fonts, friendly page design. Is your SEO blog logically organized into sections? Are you interlinking your content so that readers smoothly transition from one SEO blog post to another?
6. Do readers know you? Successful bloggers attract people by sharing a bit of their character. Your occupation, cultures and people that made an impression on who you are today could help add humanity to your SEO blog and lift your credibility as a fascinating person with a family, interests and other exciting details you feel like sharing.
7. Do you socialize? Successful bloggers have a strong followership. Make it easy for your SEO blog followers to converse with you. Initiate discussions, respond to comments, ask questions, make RSS subscriptions. At the expense of sounding cliché, make it easy to disseminate your articles in social networks, and use MySpace, Twitter and what-have-you to spread announcements about your SEO blog and keep your followers updated.
Good luck blogging and hopefully your personal site becomes the ultimate czar on the Web.
Tags: Blogging, Copywriting, SEO, Writing